Kids, Toys and Virtual Worlds - From Target to Cyberspace

With all the hoopla in the press over the last couple of years over the adult-driven virtual worlds such as There.com, Second Life and Cyworld, virtual worlds for kids as young as four years old to tweens and young teens are exploding and actually making some money along the way. You can read my full article for Brandchannel.com. Joey Sellers and Nic Mitham of KZero in the U.K. make a guest appearance.

Toy Brands Don’t Play Around in Virtual Worlds by Alycia de Mesa