Alycia de Mesa * Brand Expert * Modern Metapreneur

Brand Consultant & Coach, Published Business Writer, Brand Author & Speaker, Harpist, Composer, Mom & Wife, Spiritual Student, Educator ... and that's just on Monday. A blog about brand leadership, innovation and anything else I want to write about.

Saturday, August 23, 2008

Pint Sized Olympic Brand Marketing


Amongst Visa, Coca-Cola and McDonald's as iconic Olympic sponsors sits Win, the little sports detergent that leverages its official Olympic status as its main means of marketing and credibility. Read my full brand profile for Win at Brandchannel.com
Posted by Alycia de Mesa at 12:27 PM
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