Brand Consultant & Coach, Published Business Writer, Brand Author & Speaker, Harpist, Composer, Mom & Wife, Spiritual Student, Educator ... and that's just on Monday. A blog about brand leadership, innovation and anything else I want to write about.

Saturday, August 30, 2008

Twitter Brand Agency Takes A Gamble

Did I hear that right? A brand and marketing agency for Twitter only? Chris Brogan calls it a "Twitter-Flavored Agency" in his social media blog headline, but mince no words, Cherp is a Twitter ONLY agency. The raison d'etre? Perhaps it's one part Twitter passion and one part betting on future micro-blog site aggregation falling under Twitter's moniker. Brands on Twitter can engage Cherp to navigate the unique culture and landscape with perhaps the largest goal of simply not turning or ticking people off. Launched just a few days ago, time will tell how successful the group is ... and just how many eggs can be laid in the Twitter nest.
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