Whole Foods Swearing - How To Lose Brand Respect

Leigh Duncan-Durst, principal consultant at LivePath, a marketing and customer experience consultancy, blogged about an interesting experience with the upscale healthy foods grocery store chain, Whole Foods on Twitter. Yes, @wholefoods - the Twitter account representing the brand - actually did swear about its Hatch chiles from New Mexico being on sale - and she has the screen capture to prove it. A breach in brand etiquette and common sense? No question. As I commented on the post, there's no place for any brand acting and talking like a gum smacking, disrespectful teenager in social media - no matter how casual the mediums may seem.